The hottest post market development of China's con

2022-08-23
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The development of China's construction machinery Aftermarket: those who come can still catch up

for a long time in the past, China's construction machinery industry did not pay enough attention to the development of aftermarket around various services in the after-sales use of construction machinery, and the development of aftermarket was far behind that of developed countries. Relevant data show that in the profit composition of the construction machinery industry in Europe, America and Japan, the contribution rate of new equipment is less than 20%, but the contribution rate of maintenance services accounts for half of the country. In addition, the contribution rate of accessories, leasing and other businesses as well as second-hand equipment is also very prominent. In the current situation of the post market development of China's construction machinery industry, taking the second machinery industry as an example, there are many problems and deficiencies: the non-standard auction market, the low reproduction rate of old equipment and the small scale, and the imperfect exit mechanism of second-hand construction machinery, all of which hinder the healthy development of China's construction machinery industry. The ancients said that "the past can't be admonished, and the future can still be pursued". It has become a history that the development of China's construction machinery aftermarket lagged behind in the past, and the existing problems provide a good reference for us to better improve and develop construction machinery in the next step. In recent years, China's construction machinery industry has encountered low-level operation, limited domestic market capacity and increasingly fierce international market competition. Shifting to the after-sales service market and deepening the cultivation of this field is expected to improve the profit model of enterprises, effectively enhance the profitability of enterprises, self-discipline and self-improvement under the leadership of the industry Association, strengthen management, change the spontaneous and loose state of the market in the past, and realize the standardization and stability of network construction, Improving the post market service system, improving the technical level of after-sales service personnel, accelerating the timeliness of response, and enhancing competitiveness... Is a good strategy to find a way out and drive the overall development of China's construction machinery industry

the post market of construction machinery refers to a series of activities around post sales services, accessories, second, such as remanufacturing between 11V and 32V. In order to develop the post market, we should combine the core advantages of enterprises and strategic planning from these points

in terms of technology, at present, China's construction machinery maintenance market has a weak foundation and lack of talents, and a good development environment has not been formed. Compared with many high and new technologies in construction machinery and equipment, maintenance technology and maintenance equipment are particularly backward, which has caused the difficulties of current construction machinery maintenance. At present, construction machinery maintenance enterprises are in an awkward situation, because they are different from construction machinery manufacturers. They cannot master the newer construction machinery equipment technology and do not understand the current newer production process, which greatly limits the progress of maintenance technology. In addition, there is no unified industry norms and standards, no clear rules and regulations, and lack of due supervision and supervision in the construction machinery maintenance industry. Moreover, the scale of maintenance enterprises is different, and the service quality is also very different, which has brought great obstacles to the development of the construction machinery maintenance market. Therefore, the construction machinery industry should continue to build and improve the maintenance system, build a unified regional construction machinery service and maintenance points, which can provide enterprises with more convenient maintenance services, promote the healthy development of the current construction machinery maintenance market, and pay attention to the training of construction machinery maintenance personnel

with the substantial growth of domestic construction machinery sales and ownership, it is imperative to find a sustainable production and consumption mode for promoting energy conservation and emission reduction in the construction machinery industry; Affected by the "the Belt and Road" and other policies, the export volume of China's construction machinery products has increased rapidly, and foreign merchants have put forward clear remanufacture requirements for the construction machinery products sold in China

in terms of services, it is gratifying that in recent years, enterprises have taken various measures to strengthen services, especially some leading enterprises with strong examples in the industry have made great efforts in services. Sany and XCMG, for example, in 2015, Sany Heavy Machinery Service Wanli line continued to be implemented. Since 2010, Sany has invested 15000 service personnel and more than 8000 service vehicles to conduct a comprehensive inspection of about 130000 equipment across the country, with a total journey of 46million kilometers, enough to circle the earth more than 500 times; In the same period, XCMG also carried out the first large-scale "the Belt and Road" service series activities in the industry in 20 countries along the Silk Road, focusing on the products within the three guarantee period in 20 countries along the line, and visited nearly 10000 products from various factories, including hoisting, shovel transportation, roads, excavators, concrete, foundation, truck, and NAC, with a coverage rate of 53.7%. From domestic to overseas, XCMG has cultivated new overseas competitive advantages with "heart service" and created a "new image" of overseas brands

deep ploughing and remanufacturing, forming a large-scale

data show that the annual losses caused by equipment shutdown and scrapping due to wear and corrosion in China's industrial industry account for about 10% of the annual GDP, and the losses are as high as 100 billion yuan. The data also shows that by the end of 2014, the number of main products of construction machinery was about 6.5 million-7.04 million. It is expected that by 2020, the number of scrapped construction machinery will be as high as 1.2 million every year, which means that a large number of discarded parts of construction machinery will be produced every year, which is not conducive to environmental protection and sustainable development

at the shell cup cmiic 2015 China Construction Machinery Industry interconnection conference and brand event held not long ago, zhangguosheng, deputy chief engineer of Tianjin Construction Machinery Research Institute, said that the remanufacture cost is only about 50% of the new products, 60% of energy saving and 70% of material saving. The adverse impact on the environment is significantly reduced, effectively promoting the construction of a resource-saving and environment-friendly society. According to statistics, the core utilization rate of construction machinery products can reach more than 80%. At present, the global remanufacture output value has exceeded US $100billion, 75% of which comes from the United States, of which the remanufacture of automobiles and construction machinery accounts for more than 2/3. In recent years, China has begun to pay attention to the development of the remanufacture industry, and has included the remanufacture of construction machinery in the national development strategy. A series of policies and measures have been taken to list construction machinery as one of the key support areas to promote the development of the remanufacture industry. However, when China realized the value of remanufacture and vigorously advocated it, the remanufacture industry in the construction machinery countries with early start represented by the United States, Japan and Europe has developed relatively mature, and has formed large-scale production. The remanufacturing industry of caterpillar, Komatsu, case and other enterprises has a history of more than 40 years, with hundreds of patented technologies. The remanufacturing industry is one of the main sectors of the output value of these enterprises. Take caterpillar, the world's largest and most technologically powerful remanufacturing giant, for example. Its remanufacturing company has 19 factories and nearly 4000 employees in 8 countries; In China, caterpillar remanufacturing has more than 100 employees. In the mature market, 20% of the parts sold by caterpillar worldwide are remanufactured parts. At present, the remanufacturing industry in China is still in its infancy, with little technology accumulation and no certain scale and system; The laws and regulations on remanufacture need to be further improved; Moreover, the operating income of China's petroleum and chemical industry has achieved 13.3 trillion yuan in terms of remanufacturing technology and quality. The lack of standards in quantity control and qualification management restricts the wide application of remanufacturing technology and the healthy development of remanufacturing industry

as China's economy enters the new normal, the traditional equipment manufacturing industry is facing problems such as insufficient demand and overcapacity, and product remanufacture has become an emerging industry. Under the general trend of vigorously promoting the construction of ecological civilization and vigorously advocating the development of circular economy, domestic construction machinery enterprises are increasing the development of remanufacture business. For example, on October 9, 2015, the Sany construction machinery product remanufacture project with a total investment of 200million yuan officially settled in Liuyang manufacturing industrial base. After the project is put into operation, its main business scope is the sales, leasing and related after-sales services of Sany construction machinery and accessories, and the sales and after-sales services of the remanufacture of complete construction machinery and parts. It is believed that with the joint efforts of China's construction machinery enterprises, the remanufacturing scale will be expanded and the technology will be greatly improved

focus on exploring the secondary machinery market

the low-level operation of the construction machinery market will make the whole industry undergo a new round of reshuffle. Next, this is not only reflected in manufacturers and suppliers, but also in the downstream industrial chain, especially the type of end customers is changing. For example, small self-employed businesses will be gradually eliminated from the market with the adjustment of the market pattern, and leasing companies are growing rapidly at a rate of more than 20% per year. Great changes are also taking place in the sales of construction machinery, from complete machines to accessories, from manufacturing to service. Obviously, construction machinery has entered the post market era

data show that the current equipment stock in the construction machinery market is still large, which indicates that there is still a great demand for the post market. The huge secondary machinery market also needs to be explored. According to statistics, from 2009 to 2013, the trading volume of second-hand construction machinery increased from 60 billion yuan to more than 150 billion yuan, with an annual growth rate of more than 20%; After 2015, the trading volume of second-hand construction machinery and equipment in China will exceed 200billion yuan, with an average annual growth rate of 30%. Yu Xiaomei, Secretary General of the national equipment leasing and second-hand equipment professional committee, once said that in the next decade, the annual volume of second-hand equipment transactions will exceed 3million units, the total market capacity will remain at about 5million units, and the market sign of new machines and mature equipment with a 1:1 trading volume will appear in the country. He also said that the next 15 years will be a golden period for the development of second-hand equipment circulation industry. Standardizing the secondary market order will provide good raw material support for the downstream remanufacturing industry, solve the embarrassing situation of making bricks without straw in the remanufacturing industry of construction machinery, and further promote the green development of construction machinery

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